Corporate Sustainability Policy
The recent model of the corporate world is characterized by cost reduction and product differentiation. Nevertheless, this reality is changing as a result of new players entering the market with strength and determination to consolidate themselves in the market. This phenomenon is occurring through the market's capacity to innovate.
The success is centered on the imagination to solve problems and the response to humans necessities with creativity and anticipation of new demands.
It is for this reason that social-environmental strategy is an excellent opportunity for companies to differentiate themselves from each other. One of the best qualities of innovative organizations is to pay attention, to recognize the necessities of its clients and employees, and moreover, to be alert to the exceptional, give credibility to unexpected ideas and foresee real solutions for real people, therefore valuing human qualities and cultural uniqueness.
The Corporate Sustainability Policy – CSPdeveloped by GSS considers this strategy with an integrated view, introducing environmental-friendly actions within the institutions. Our methodology is dynamic and holistic in the way that it interacts with all stakeholders, causing influence on the future of the organization. Our system is easy to implement, as it only needs to create a strong environmental mentality that is part of the institutional policies, creating follow-up processes, adaptation capacity and fast restructuring.
The institutional policies developed by GSS give value to the human perception, prioritizing the participation of employees and stakeholders. We act on the development of Corporate Sustainability Policies, as well as on an innovative strategy for the implementation of an Institutional Climate Change Policy.
Cultural Projects
Our experience in cultural projects brings together actions in companies of all sizes across several regions of Brazil. The project development takes into consideration the value of cultural differences. We understand that the concept of sustainability will only be considered a whole when it includes the cultural element at its roots.Well developed projects become good marketing strategy for the companies, since it utilizes the cultural element to promote and/or solidify the image, name or product, which is an excellent communication tool.
Cultural projects require mutual interests between the community and the institution. As a result, the community is pleased with the culture of the company and recognize its efforts. This activity is being broadly utilized by large companies that are foreseeing the financial return of these projects, based on the tax reduction laws and incentive.
In Brazil, the companies can deduct up to 100% of the value of the donation or sponsorship in cultural projects (limited to 4% of the overall income taxes). These fiscal benefits may be utilized for the publication of books, production of film documentaries, artistic exhibitions and many others, therefore adding value to Brazilian regional culture, its diversities and integration with the environment.
Responsible Marketing
Responsible marketing shall be understood by the companies as a strategic tool. However, it is necessary to develop a communication culture that is able to link all departments of the company, not only the ones directly connected to environmental issues.
The world starves for ethical and responsible institutions, compromised with environmental causes and human needs. Some companies possess these characteristics as basic premises and actually have real and continuous actions. However, many times these institutions the ones that do not know how to take advantage of its programs as a way to promote its brand to the clients and investors. To unite the social, environmental and cultural actions of your company will result in a completely new corporate marketing, much more innovative and efficient.
GSS helps companies to create a communication path with stakeholders through Responsible Marketing.
